公司简介
宝马集团的悠久历史始于1916年，总部位于德国慕尼黑，在全球12个国家拥有22个生产和组装厂，员工总数达10.6万人。宝马集团拥有BMW、MINI和Rolls-Royce（劳斯莱斯）三个品牌。
在宝马集团的国际化战略中，中国市场占据非常重要的位置。1994年4月，宝马集团设立北京代表处，标志着宝马集团正式进入中国大陆市场。在过去10多年间，宝马集团的三大品牌都已进入中国市场，并家喻户晓备受推崇。宝马于 2005年3月在北京成立了宝马全国培训中心，致力于为本公司员工和经销商的员工提供技术和非技术类的高水平培训。
MINI Dealer Marketing and Event Manager
发布日期：2008-06-23
工作地点：北京市
招聘人数：若干
工作年限：三年以上
Department: MINI
Key Objectivities:
-Management of Marketing activities, including the following key tasks:
-Integrated and coherent Marketing Work over the following areas
-Event & Exhibition Marketing
-Dealer Marketing
-POS
-Sales Literature
-Sponsoring
-Management of respective part of the Marketing Budget
-Long Term Marketing Positioning of MINI in China
Main Tasks:
-Ensure achievement of departmental objectives in terms of Brand Building, Brand Perception and communication targets according to central strategy
-Manage (either via direct responsibilities, MINI Team or service level agreements with BMW Group functions) the following MINI processes
-Develop and manage the respective marketing budget.
-Develop and prepare the respective annual marketing plan.
-Develop innovative marketing and communication events, which correspond to the brand profile and contribute to adding more individuality to the brand.
-Develop Dealer Marketing Strategy and Processes
-Responsible for POS activities
-Responsible for MINI Sales Literature
-Develop and prepare dealer conference.
-Develop and manage tactical marketing programs
Qualifications:
3 years experience in marketing and/or related areas
Significant experience in automotive industry a plus
Robust expertise in the following areas:
-brand management principles
-business practices
-customer behavior
-marketing knowledge
-negotiating skills
-awareness of legal and social issues
-ability to work with high-income customers setting stringent demands
Able to work in an international working environment
Good inter-personal skills.
Highly analytical with good planning and organizing skills
Logical thinker and creative problem solver
Extreme attention to detail
Highly motivated, self starter
电子邮箱：bmw@hr.51job.com
