What is the Research Sales & Marketing Programme?
The ICCA Research Sales & Marketing Programme is a unique training programme which focuses on research, sales and marketing in the meetings industry.
The aim of the ICCA Research Sales & Marketing Programme is to create a platform for networking, information exchange and transfer of know-how between colleagues for whom research sales & marketing activities in the international meetings market form an integral part of their responsibilities. By means of informal and interactive sessions, the ICCA Research Sales & Marketing Programme teaches new, better and easier ways to research, identify and approach clients who organise meetings in different countries and therefore have the potential to meet in your destination.
Who should attend?
The ICCA Research Sales & Marketing Programme is for you if your daily work involves:
• checking different sources for information on clients
• surfi ng the Internet for details on meetings
• comparing services your company offers with clients’ needs
• developing your own database
• investigating other specialised research activities
It’s also for you if you have marketing and/or sales responsibilities, such as:
• promoting your destination
• finding sponsors for meetings
• networking with other suppliers
• writing bids
• finding better e-commerce strategies
• finding new markets and events that suit your venue /destination
What does the programme offer?
Interactive Education Sessions
Examples from the Research Sales & Marketing Programme 2007:
• Medical Association Congresses
• Destination Marketing Strategy
• Ambassador Programmes
• How to get the best out of Meetings Industry Trade Fairs
• How to use research effectively in Sales & Marketing
• How to prepare your bid
• Future trends in International Association and Corporate Meetings
ICCA Data Workshop
Intensive online skills and strategies training using ICCA Data products. The workshop is aimed at both beginners and more advanced users. It is therefore divided into different sessions such as: Case studies, Bid Strategies and Targeting Leads.
Business Exchange
Exchanging valuable potential leads on association meetings with fellow researchers. You will get:
• Information on association clients and events
• Background details on decision making processes and budgets
• An opportunity to collect potential leads for your destination/venue
Networking
A unique opportunity to extend your network with peers from in the industry. |
